Packaging Design
300gsm Hot Pressed Card | Pine Shavings
Speculative Design
LabBeef is a speculative food brand concept
Reframing lab-grown steak as a luxury product for high-volume beef consumers.
01
Bought as a treat for a special occasion, shared with family or friends
02
Unboxed by breaking the branded pine-shaving seal, then unfolding the packaging into a pedestal
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Cooked and served the way traditional beef would be, preserving familiar rituals. Same taste, much smaller environmental impact
The packaging system emphasises ritual and status: a box that opens ceremonially, breaking a branded pine shaving seal to reveal the steak on a pedestal. Natural and sustainable materials: recycled cardboard, Natureflex® vacuum wrap, and local off-cut pine.
Sustainability
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References